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USA Runs Spot Free Premiere of Burn Notice
(released
6/26/2007)
By Douglas Lorah
The made for television, original series, Burn Notice, will premiere on Thursday, June 28th at 10pm on the USA Network. The one-hour premiere episode will be aired commercial free, which is a first for USA. The broadcast is exclusively sponsored by DirecTV.
Lead actor Jeffrey Donovan taped an in-character "thanks for watching" 30-second bumper that will air following the premiere. In the spot, his character Michael Westen, a blacklisted spy, is seen disabling a bugging device in his apartment. When he finishes rendering it inoperable, he turns to the camera and says "Thank you for watching this unique commercial-free presentation of BURN NOTICE presented by DIRECTV." He then throws the device into a sizzling frying pan. Additionally the viewer will be reminded of DirecTV's sponsorship via brand snipes during the telecast.
Burn Notice Shot in Miami This Spring
Following the premiere, Burn Notice will continue with 11 one hour episodes starring Jeffrey Donovan (Touching Evil, Hitch) as Michael Westen, a blacklisted spy. The series also stars Gabrielle Anwar (The Tudors, Scent of A Woman) as Fiona, a beautiful ex-IRA operative who happens to be Westen's ex-girlfriend. Bruce Campbell (Evil Dead, Army of Darkness) stars as Sam, Michael's closest buddy in town, a washed up military intelligence contact who is keeping an eye on Michael for the Feds. Also starring is Emmy(R) Award-winner Sharon Gless (Queer as Folk, Cagney & Lacey) as Madeline, Michael's hypochondriac mother, who couldn't be happier to have her boy back in town.
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